Dao is a Chinese social insights platform for global marketers.

In China, social media and search plays a far greater role in both personal and commercial life than anywhere else in the world. Dao was born to help western digital marketers report on, navigate and understand Chinese social and search data without learning the language. This allows brands and marketers to truly connect and communicate within the world of Chinese digital.

Dao is the work of Chinese marketing agency Qumin, who approached me early on in the process to help conceptualise their idea. This included a full design of dashboards and screens that contained a number of complex reporting and graphing tools.

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